Our Story


How it began

Tony Cappellano

The head and heart of the Boom Breakfast family was always Tony Cappellano. He opened the first Boom location in 2003 at College Street in Toronto. Over the years he would grow the brand to three more locations at St. Clair, Eglinton, and Vaughan.  Tony was involved in every aspect of the business from clearing tables to welcoming guests and running the kitchen. Many staff who went on to open their own restaurants credit Tony with their exceptional experience. Aside from his big heart Tony was famous for “the greatest cappuccino” you ever had.

Tony Cappellano

Tony's Time Line

1980 - 1991
Sweet Dreams Café
Tony is the proprietor of Sweet Dreams Café: a successful Italian deli and dessert eatery.
1980 - 1991
1992 - 1995
Movenpick Restaurants Ltd.
Tony became the Station Manager at Movenpick Restaurants Ltd.
1992 - 1995
1995 - 1998
Mars uptown restaurant
Tony managed the Mars uptown restaurant in Toronto: a diner that reflected family values and great service.
1995 - 1998
1998 - 2001
Grand Cayman Island Resort
As a General Manager at Grand Cayman Island Resort, Tony managed the operations of a restaurant with 250 seats serving breakfast, lunch, and dinner.
1998 - 2001
2001 - 2021
Churrasco Villa
Along with Muffy his wife Tony becomes the owner of Churrasco Villa; a Portuguese restaurant located in Toronto at Mt. Pleasant and Eglinton. Tony's sisters, Mirella and Rose run the Eglinton location.
2001 - 2021
2003 - 2020
Breakfast & Co. College St.
Tony is the owner and operator of Boom Breakfast & Co. located at College Street. The diner had low tables, chairs, and an old Toronto feel. Tony cross-trained everyone and made sure all staff brought out food, cleared tables, and treated the regulars like family.
2003 - 2020
2007 + 2008
Boom opens more locations in St. Claire West & Eglington
Two new Boom locations opened up on St. Clair and Eglinton with the same family feel. Many staff who worked at these locations would go on to open their own restaurants and credit Tony with their exceptional training.
2007 + 2008
2012
Boom opens in Vaughan
Boom in Vaughan opens up and both of Tony's sons, Jeffrey + James, are actively involved in all locations.
2012
2014 - 2016
Bywoods Restaurant
Tony opens Bywoods Restaurant in St. Clair West in Toronto.
2014 - 2016

Meet the Boom family

James Capellano

James Cappellano

Although he began as a server and line cook in his family's restaurant in 2001 at Churrasco Villa, James Cappellano, MBA, quickly developed a passion for starting, growing, and operating his own businesses. His experience includes luxury property and hospitality management in the Middle East, owning and operating his own successful wellness and coaching brands, and excelling in his MBA where he focused on marketing and management. James was integral to the opening of Boom Breakfast & Co. on College St. in Toronto followed by more locations on Eglinton Ave. (2008) and Vaughan (2013). He currently plays an instrumental role in the daily success of the restaurants and still highly enjoys chatting with customers and helping out wherever he is needed. ​

Favourite Boom Meal: Farmer Gianni

Farmer Gianni
Jeffery Cappellano

Jeffrey Cappellano

Jeff started learning the ropes in the kitchen with his dad as a boy and today not much has changed. He remains integral to the Boom Family Brand: running the kitchen, overseeing operations, and treating staff and customers just like family. “Even when I was on my way to the Vaughan [Boom] location which opened up in 2012,” says Jeffrey, “I’d stop in on St. Clair where my dad was and we’d have an espresso together. It was part of my day because we’re family. That’s how it always was.” Jeffrey operated the Vaughan location through its first eight years and now oversees special projects as they carry on the legacy that Tony inspired: one focused on family, friends, and of course, food.

Favourite Boom Meal: Chickadilla

Chick-a-Dilla
Mafalda Santos

Mafalda Santos

Mafalda (“Muffy”) met Tony in 1994 at the Mars Diner in Toronto where they both worked. They continued to work very closely together at the College, St. Clair and Eglinton Boom locations for nearly twenty years as business and life partners. Muffy is integral to the leadership team as a whole and an active member at the Boom St. Clair location.

Favourite Boom Meal: Benny Boom

Boom Benny
Mirella Pereira

Mirella Pereira

For Mirella, it has always been a family affair. She joined forces with her brother Tonino, the founder of Boom Breakfast, shortly after he opened our first store on College Street in 2003. Together, they built a successful modern-day diner serving breakfast and lunch where our passion for the hospitality industry flourished. Her philosophy was to create a space where “Friends and Food Collide” in splendid harmony. In 2006 they opened the second Boom location at 1036 St. Clair Ave W. Inspired by connecting with people and creating a dining experience their guests could not get enough of. They would go on to open another two locations at 174 Eglinton Ave. W and Vellore Drive in Vaughan.

Favourite Boom Meal: Classic French Toast

Classic French Toast
Rose Costa

Rose Costa

Rose (Tony’s sister) has been with Tony since the Sweet Dream days! Over the past seventeen years she has worked side by side with Tony during the making of Boom at College St., St. Clair Ave. West, and now Eglinton. Currently, she is part owner at the Eglinton location with her sister Mirella. Fun fact: Rose is famous for her BIG HELLO!

Favourite Boom Meal: California Spa-Melette

California Spa-melette
Connie Di Placido

Connie Di Placido

Tony’s Niece Connie is an integral member of the leadership team. She started working with Boom as a server in 2008 when she left her career in the Funeral Industry. After a few years, she became more involved in the operations and soon became a partner at the Vaughan Boom Breakfast & Co. location.

Favourite Boom Meal: Oh Canada!

Oh Canada
Madalena Costa

Madalena Costa

People call her Lena! She has worked at the Boom Breakfast St. Clair location since 2017, but has been in the family business for her whole life and has had the pleasure of working with her Uncle Tony over the years. In the restaurant she performs many roles such as host, barista, and server, but behind the scenes she is working with the team on training to ensure BOOMTASTIC service upholding the FAB 5!

Favourite Boom Meal: Wild blueberry pancakes

Wild blueberry pancakes
Joseph Martino

Joseph Martino

Joseph was originally Tony’s personal trainer and currently oversees multiple companies with James Cappellano, Tony’s son. They have been working together since 2005. He is a graduate of Humber College (health and fitness) and holds a Hospitality Management Diploma and Food & Beverage Management Certification from the American Hotel & Lodging Association. One of his most remarkable experiences was working in hospitality management at The Ritz-Carlton Hotel Bahrain, in the Middle East.

Favourite Boom Meal: Benny Boom

Mary Botelho

Mary Botelho

Mary met Tony during the Sweet Dreams Era in 1990 as a customer and in 2016, Tony approached her about joining Boom Breakfast & Co handling the day to date bookkeeping of the company. The role expanded in 2018 to include Human Resources and handling the financials for the company. In 2019 Mary was selected to manage leadership meetings alongside Tony. Currently in addition to her financial role she works directly with James as a business advisor.

Favourite Boom Meal: BLT Benny

BLT benny
Evan Maiato

Evan Maiato

Evan is the Kitchen Manager at Boom Breakfast & Co St Clair and has been working with Boom Breakfast for almost six years. He started at the College St. location at 18 years old as a barista and then became a cook only eight months later. He later worked as a line cook at the Eglinton location for two years and is now the kitchen manager of the St. Clair location.

Favourite Boom Meal: Tony’s Chicken Club

Tony's Chicken Club
David Santiago

David Santiago

When David first moved to Canada in 2010, he became a regular guest at Boom Breakfast at St. Clair. That summer, David came on board as a server and stayed until 2013 when he attended Humber College for Culinary Management. After five years of working as a Sous Chef in another restaurant, David returned to Boom to become the leader of the kitchen. He currently leads the team on a daily basis while working on other areas of the business as well.

Favourite Boom Meal: Threesome

Threesome

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