It’s that time of the year again when we all indulge in a little merry making, a lot of sweet treats and some good old fashioned gift-giving. There’s something magical about the holiday season: it forces us all to be gentler, kinder and more open to the good things life has to offer. It’s the season of joy and a reason to smile.

Smiles, now that’s something we like to dish out the most. You’d think that a breakfast and lunch restaurant is all about the food and the ambiance, but it’s not. It’s all about making our customers smile. Sure we do it through our delicious food and great service, but the goal is always to coax a smile, even from the most sleep-deprived caffeine monsters out there.

So in order to spread some smiles, we embarked on our second year of the Merry Morning Gift Giveaway. The Giveaway is a new tradition we began last year, where we don our Santa hats, conjure our holiday spirit and give away fun and exciting gifts with every meal served on December 15th. The goal is to surprise and delight our guests for sharing their morning with us and, of course, to watch their faces light up like a holiday tree!

While last year was a great first go at the event, this year was bigger and better! Our wonderful vendors pitched in and gave away gifts like Coffee, Tickets to the Ripley’s Aquarium, gift baskets, waffle makers and much more. We also had special Boom Tote bags to stuff the presents in! We gave away 400 gifts, including coupons for free breakfasts here at Boom. All in all, we successfully brought out even bigger smiles than usual from all our customers throughout the day. A huge thank you goes out to Ann Ross of Flanagan Food service for all of her help and support leading up to our big day.

Our Boom paparazzi were stationed in each of our restaurants, taking pictures and boosting the cheer-factor amongst the staff and guests. We got some great selfies and even some camera-shy model shots for our Facebook page.

To make the event go beyond just this one day, we also have a promotion going throughout December, which will require guests to check-in on Facebook for a chance to win one of our eight grand prizes. All in all, it was a great kick-off to the holidays. We had the support of our vendors, the enthusiasm of our staff and the love of our customers all in one go and there’s no better gift for us than that. We hope everyone had as much fun as we did, and if all goes as planned, we’ll do it again next year!

Special thanks to:
The Motion Room, Coca Cola, Derlea Foods, ED Foods/Luda, Gordon Food Service, Horton Spices, JL International, McCain Foods, Nanuk, Olymel, Reunion Island, Waffle World, Burnbrae Farms, Lynch Foods, Primo Foods, Unilever, David Roberts, Alaska Foods, Magnum Food Brokers, Tatangelos Produce, Mr. Dairy, A. Guinness & Company, Flanagan Food Service & Firefly Creative Inc.